Unique Selling Point

My music magazine is aimed at a female audience who are interested in knowing about the indie genre in music. To make sure my magazine sells I must chose wisely when deciding what information to put in my magazine and also how to decorate it. Two of the key decorative selling features are the fonts used and also the colour scheme. The font makes my magazine stand out if used wisely. The font must be large and eye catching to draw the audience's attention, it must also be different to any other font used in other magazines that will be on sale next to mine. To decide what font to use I have been visiting a site called DAFONT.com which enables me to look at many different fonts of a wide variety. The colour scheme must also be decided carefully as it must fit in with my target audience, females ages 16+. Because of this i have researched using questionnaires what colours females would be attracted to and look for when searching for a magazine. The colours most popular amongst females who listen to indie music were pink, purple and light blue.

Another feature my magazine must have to be unique and stand out is a main photograph of a famous and well liked artist popular or upcoming in the music industry, there will be one main photo on my front cover that looks individual and that will entice the audience to look at it when scanning through magazines on sale. The photograph will take a direct mode of address which means the artist on the front cover look straight out of the magazine. This makes the audience feel connected with the photograph when looking at it making it appeal to that person and often leads to the purchasing it.

Information on the magazine cover is what ultimately sells the magazine and makes it unique to all other magazines on the market. I will fir my information around the logo and photograph used making sure the font and colours stand out on the page. I am going to use the following information on my front cover and in my contents page:

"Bands to look out for in 2010"

"Win a free ipod"

"What band is coming back from the dead?"

Festival tickets on sale soon for 2010 and what makes that festival so popular?"

"Horoscopes"

"Posters for you to start collecting"

By asking rhetorical questions the audience will feel as though the magazine is relating to them in some way.

I also decided to make my magazine quite unique compared to all others by looking round shops and supermarkets to see what magazines genres were on sale at the moment. I found many magazines using the pop music genre aimed at young females and indie genre music magazines aimed at either both females and males together or just males. Because the indie genre was so popular on the market at this current time, i decided to use the indie genre for my music magazine but aim it at females only instead. By using the indie genre aiming it at females it makes my magazine stand out to all others and is a unique selling point for my magazine.